Benchmarking creates momentum
What is a good result? What is a less good result? You can get the answers through comparisons with other companies or organizations in a similar position. Benchmarking thus plays a big role in our efforts to helping the housing and real estate industry as a whole to develop its customer orientation. When all our clients constantly compare themselves with each other, a strong driving force is created, both internally and for the entire industry.
Many companies face similar challenges and those who succeed can demonstrate "best practice". Each year we receive information and responses from hundreds of thousands of tenants in Sweden, Germany and Austria. We cooperate with over 300 housing and real estate companies, which means we can offer a unique benchmark against other players in the industry.
The result of your own areas and properties are compared with each other so that you can quickly see in which areas they have been successful (and discuss why), and in which areas there is potential for improvement. Internal benchmarking gives a company’s own “best practice”.
Get insights on different levels
Thanks to our huge database, we can provide comparative figures in many different areas and on different levels. This means that we support many different specializations in the housing and real estate industry with information, statistics and data that help in decision making. Housing companies, construction companies, urban planners, architects and more. We tailor the benchmarks at the local, regional, national and/or international level. Comparisons can also be broken down into different indexes, sub-indexes and issues as well as company size, form of ownership, etc.
With our method of presenting the results you can also easily identify trends over time and make comparisons on many different levels and parameters. Our digital analytics tool (the QlikView platform) is structured to support this. As an individual client company you can choose the information you wish to have presented in your custom application. We have aggregated industry data containing development trends for various issues, indices and sub-indices from 2005 onwards.
AktivBo is built upon a research-based foundation which allows us to continuously carry out qualitative and quantitative studies and meta analyses to follow industry trends. We do this both for the companies that are our clients – but also for non-clients so that we can follow other companies’ developments.
About “Branschindex” - the Industry index
The Industry index is a national yearly index consisting of a basic sampling. The survey is carried out jointly for all the participating companies on an annual basis and takes place at the same time (May-June). Tenant responses are reported at the company level.
The real estate companies, of different sizes, which are given the highest rating by their customers are presented at the real estate congress Business Arena in September, together with an account of the overall industry results. Other companies’ management quality results are not be published.
This initiative that was developed by AktivBo and Fastighetsnytt has the overall aim of encouraging the real estate industry as a whole to develop its customer orientation.
About “Riksenkäten” - the National Survey
“Riksenkäten” – the National survey – is conducted as a postal survey of a random sample of 5,000 members of the Tenants Association. This nationwide survey of Swedish tenants has been carried out in the same way every five years (2005, 2010, 2015). The results of the survey are unique and show how the tenants in Sweden perceive their service and management quality where they live.
The questionnaire contains about 90 questions on service and management where households are asked to consider how they feel about their housing quality. In the National Survey, overall performance is recorded along with results from the metropolitan areas, the rest of the country as well as public and private property. Please contact us if you want to take part in the report.